Brian Urlacher has been fined $100K by the NFL for sporting a Vitaminwater baseball cap and drinking a Vitaminwater drink, both products not endorsed by the NFL. In a delay spanning almost 3 months, the NFL handed down the Vitaminwater fine, citing that it was long overdue. "Vitaminwater is not one of our sponsors, so Vitaminwater should not be shown or consumed in any form that will show the superbowl viewer the Vitaminwater logo or likeness. Vitaminwater really shouldn't even be mentioned in passing. We deeply regret that Vitaminwater got so much attention and press during the Superbowl media session, and would like to personally apologize to all of our sponsors who aren't Vitaminwater. Brian knows better than to wear Vitaminwater clothing and drink Vitaminwater beverages." When asked why it took so long for the NFL to fine Urlacher, a spokesman had this to say "Frankly, nobody noticed that Brian's hat had a Vitaminwater logo since it's black and blended in with the team's colors. Not even the other sponsors. Actually, an intern brought it to our attention yesterday as a joke, and we felt we had to right this wrong immediately." Brian Urlacher responded that he doesn't even have an endorsement deal with Vitaminwater, that he'd never heard of it until right before the press conference. "Some really energetic kids were outside in the parking lot giving away free hats and drinks. I never pass up a freebie. I thought the hat looked cool because it was our team colors...except for the yellow, which kinda makes it the Steeler's team colors. Anyway, I was thirsty, and the Vitaminwater tasted pretty good. Besides, there's vitamins in there, so I got hydration and vitamins in one shot, not bad. Vitaminwater is my kinda drink." Brian Urlacher signed an endorsement deal with Vitaminwater earlier today for an undisclosed amount.
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